Heron Bay is a town formed through the 2023 New Brunswick local governance reforms. While it might not have a major shopping destination like "The Bay" found elsewhere in Canada, the town offers a variety for outdoor enthusiasts. The crown jewel is the Kwewiskaning Coastal Trail, a popular hiking option. Hikers can also explore other scenic spots like Penn Lake Park, Pebble Beach, or visit cultural attractions like the Marathon Public Library or the Marathon District Museum.